social media and all things related to social media including faceboook, twitter, bebo, buzz measurement, social media advertising, monetizing social media tools. news and views from a social media professional and everything related to the world of social media.
In a bold move into the world of social media and UGC Becks has announced that it is searching for a fulltime blogger to become PAYE and work just for them. This is an interesting move by the beer brand and they have obviously given it some thought, at least I hope they have. Id …
As part of its record breaking 2008 marketing budget Cadbury are planning a follow up to their much loved drumming gorilla advert. According to the latest edition of Marketing the new ad will also feature an animal playing an instrument. The original advert was a major viral success achieving numerous blog postings, massive word of …
I’ve decided to add a new feature to my blog for a little fun. You see, I’m a big fan of Yahoo answers, it’s interesting, useful, interactive and most of all, hilarious! There are some real comedians on the site and although it probably annoys the hell out of the people asking the questions, I …
Radiohead recently attempted to revolutionise the way music is sold by offering their latest album In Rainbows through the website, with the purchaser choosing how much they wanted to pay. The minimum cost of which would be 45p for the handling fee. Apparently of the 5000 responses they got to the survey of purchasers asking …
Some top tips on Social Media from SEW. I think the message from these is pretty clear, if you want to engage the social audience then you need to be sociable. Don’t invade their space unless you plan on contributing to it. Know your audience / Pick the right social media site to target – …
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