search engine marketing news and all things relating to search engine marketing including ppc, seo, pay per click, search engine optimisation. The full spectrum of search engine marketing is reported on the digital lookout including google, yahoo, msn, and everything related to search engine marketing.
Jimmy Wales, founder of Wikia, has announced this week that they will be ceasing work on their Wikia Search project for the forseeable future as the current economic conditions force them to “do what we need to do to get to profitability”. The Wikia Search project was launched in January 2008 and Wales claims it …
Many people, including myself, have been speculating about the impact of the recession on search engine marketing and digital marketing in general. Most people predict that the measurability and flexibility of digital channels, pay per click and search engine optimisation stand it in good stead as times toughen and marketers value measurability and profitability over …
Conflicting Messages About Search Marketing in the Recession Read More »
Although much has been said about digital marketing and more so, search engine marketing, being recession proof and the one area of the marketing plan which is set to actually benefit from recession, recent news stories indicate that this may not be the case. It appears that Google, Yahoo! and Microsoft, the three major players …
I thought click arbitrage had died a long time ago. 3 or 4 years ago it was reasonably common for affiliate sites to buy cheap clicks from one search engine, display search results from a more expensive keyword on another, and make a profit based on the partner revenues they received. But then Espotting/Miva began …
Click Arbitrage – a worrying sign of Yahoo! in decline Read More »
Ever man and his digital dog has listed this in their search predictions for 2009 and now Microsoft CEO Steve Balmer has hinted that if a deal is to be done between themselves and Yahoo, now is the best time for it to happen. With Yahoo searching for a CEO to replace Jerry Yang and …
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