Mobile internet, mobile search, mobile advertising are all discussed in the mobile section of this website. All the latest news from the world of mobile internet including thoughts on the development of mobile search and mobile advertising as a digital marketing channel.
Yahoo appear to be gearing themselves up to be at the forefront of mobile search marketing when the predicted “boom” occurs. The articel is right in its statements that this is one area Yahoo could steal a march on Google and this may be exactly what they are trying to do. Yahoo Launches Mobile Advertising …
Interesting article on the adoption of mobile marketing. US based buts gives some insight into how the market will need to adapt in order to realise its potential.Incentives Key to Mobile Marketing MARCH 21, 2007 How hated is the thought of mobile marketing?In theory, very hated.Most people (90%) say that they are not at all …
interesting information on the acceptance of mobile ads and the need for them to be appropriately targetted. nothing ground breaking but it at least puts some figures on the acceptance level.Report: Mobile ads are more acceptedThere is good news for mobile advertisers. A new report from Harris Interactive shows increasing acceptance of mobile ads. Correctly …
The Purchases of google and Microsoft give a great indication of the way they see the market moving. This article tells of Microsoft’s recent purchase of TellMe, a provider of voice activated search technology. No prizes for guessing that this ties in with the markets interest in mobile search. Everyone appears to be fighting to …
Microsoft Buys TellMe, Voice-Activated Mobile Search Provider Read More »
I am still not convinced on the impact mobile internet will have on the online world as the take up of its services are still very low. I am however willing to be persuaded it is the next big thing. according to recent articels 2007 is the year for take up and 2008 is the …
Mobile internet ads more popular than text campaigns Read More »
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