in game advertising and console advertising are rising areas of discussion in the world of digital and internet marketing. All the latest news and developments from the world of in game advertising is reported in the in game section of the digital lookout.
Innovation from the digital world with this awesome flash game based around the election. The recent election debates have caused a great stir in the digital world and social commentary on twitter has often been more entertaining than the debates themselves! Detractors have dubbed them X-factor-esque and the leaders themselves seem more concerned with attacking …
The battle to become arguably the most powerful man on earth has entered the digital age this time around as both candidates for the US presidency look to utilise digital channels to gain votes in the election race. The BBC reports how both Barack Obama and John McCain have used the web as a medium …
The Battle for US Presidency Enters the Digital Age! Read More »
EA have announced that they are going to release a free web only version of its Battlefield title (marketing, 22nd Jan). The version, to be known as Battlefield Heroes will only be available online and will not be sold in stores and will be supported online by advertising within the game and its interface. This …
Two contrasting articles have been released today regarding the issues online gamers have been experiencing with th Xbox live platform over the Christmas period. On the bbc dot life blog the article Xbox live goes limp the focus is very much on the apparent failings of microsoft to produce a good platform for online gaming …
this subject interests me greatly. with the knowledge the big computer games suppliers are gathering about users through the online gamng networks ads have the potential to be highly targeted to the user. they also have a much higher visibility than other forms of advertising and a higher engagement time. with the right platform this …
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