In last weeks media week Microsofts’s UK head of marketing, Alex Marks, discussed microsofts marketing strategy and attempted to justify the money they had pumped into Facebook. Denying it was a simple land grab and a chance to hold of a Yahoo or Google purchase Mark’s validated the purchase by speaking about how Facebook satisfies a basic human need to communicate and engage with fellow human beings. He also goes on to say how internet behaviour is becomingly increasingly commnuity based seemingly suggesting that the future of the internet lay in propoerties such as Facebook. Apparently we are no longer talking about social networking sites but social utility sites much more than quirky communication tool and are becoming a tool for managin offline relathionships online. With the sum totoal of its wares so far the exclusivitiy of banner advertising on Facebook Microsoft has a long way to go before they convince anybody that they got a bargain for their £118M stake.
Tags: facebook, microsoft, aquisition