Wow! Miva must have cut their own throats to get this deal!
Miva Beats Google, Yahoo to Land Conde Nast U.K. Account
30th March 2007
Online ad network Miva has won the pay-per-click account of Conde Nast Interactive U.K., besting Yahoo and incumbent Google, writes paidContent.
The agreement covers all 12 Conde Nast U.K. sites, including Vogue.com, GQ.com, Glamourmagazine.com, CNtraveller.co.uk, Vanityfair.co.uk and the newly launched, Stylefinder.com. The total volume of page impressions of these 12 sites exceeds 54 million per month.
Six Miva PPC ads will be displayed across every page of the 12 sites through ad units at the bottom of the page, according to Miva. The implementations will include advertisers’ logos, and the ads will be targeted using both the content of the page they appear on and the demographic of the site users. All implementations will be un-branded and designed to mirror the design style of the individual Conde Nast properties.
In addition to ads on Conde Nast’s U.K. websites, Miva’s ads will be embedded in 500,000 opt-in emails sent daily, weekly or every two weeks, depending on the newsletters’ publication schedule, to Conde Nast Interactive’s email subscribers.