From Jan 1st 2009 the current Google Best Practice Funding programme will be no more. The programme aimed at rewarding agencies who show growth of both clients and revenues by rewarding a % rebate on all spend with Google is being scrapped. This move has been coming for a few years with Google gradually changing …
Google to Use Commissions to Promote Growth in Non Search Products Read More »
Google has announced on the Inside Adwords blog the launch of a display advert creation tool in the US and Canada in an obvious attempt to broaden its market for display advertisers and in the hope of expanding its share in this area. The availability of ads for the use in display and placement campaigns …
Changes are afoot in the world of display advertising if recent developments are anything to go by. In recent weeks both AOL and Yahoo have announced the development of new platforms for buying and booking display advertising with one common them, flexibility. The flexibility to book, buy, pause and up-weight online display advertising campaigns in real time, …
Google has this week launched into closed beta testing its new media planning and buying tool, to be know as Google Adplanner. The web based software enables media planners and buyers to build schedule’s for their clients using Google’s placement network. The functionality looks pretty neat with the ability to filter the sites based on …
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