Yahoo have disclosed their Q3 revenues and they aren’t good, a measly 1% increase on the same period last year and down $20 million on Q2. The announcement comes hand in hand with them announcing they would be cutting 10% of their workforce to improve cost efficiencies. This is no great shock in the current …
Premium Display Advertising Slowdown Evident in Yahoo Announcement Read More »
Changes are afoot in the world of display advertising if recent developments are anything to go by. In recent weeks both AOL and Yahoo have announced the development of new platforms for buying and booking display advertising with one common them, flexibility. The flexibility to book, buy, pause and up-weight online display advertising campaigns in real time, …
WPP owned 24/7 Real Media has been suspended by the IASH for failing to comply with an a audit of ad placement in July. This news follows hot in the footsteps of recent evidence of ad misplacement by networks, the most high profile advertiser being Orange. Ad misplacement is a key issue when considering the …
24/7 Real Media suspended by IASH for ad misplacement Read More »
Slightly old news as it was announced 14 days ago but Ive been a little busy so am finally getting round to posting about it. Yahoo! has purchased web analytics software solution Indextools for an undisclosed fee. The tool which one commentator described as”one of the best kept secrets in the industry” has been bought …
Yahoo! acquires Indextools – the death of a gem? Read More »
So Google have finally done it. Sacrificed their morals on trademark protection in the name of more revenue by opening up all brand terms, whether registered trademarks or not, to anybody who chooses to bid on them. This has been their system in the US and Canada for a while now and their arguement is …
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