I used to think gambling companies were pretty intelligent when it came to online advertising. I have dealt with a few of them and due to the size of the online market in their industry, and prioir to a few months ago, the restrictions which prohibited them from using many of the traditional forms of media, they are usually pretty clued up. Many have large in house teams to deal with their online activity as it is a key to their business and over the past few years more and more gamblers are turning to the internet to feed their addiction 24 hours a day and away from the environment of the traditional bookmakers.
A couple of searches today however have made me think otherwise. The biggest sporting event this weekend, and the most eagerly awaited boxing contest of the last 12 months, takes place this weekend in las vegas when Ricky “the hitman” hatton goes toe to toe with floyd mayweather for the title of best pound for pound fighter in the world. This event is a bookmakers dream, all the hype, all the build up and unlimited interest. But yet when I search on phrases related to the fight and specifically betting on it the big players are conspicuous by their absence searches on “hatton odds”, “mayweather odds” and “hatton mayweather odds” produce just 4 results in total. In the past when I have been involved in gambling campaigns attention to detail and the major sporting events have been key to their success but it appears that they are missing a trick at the moment. I know boxing isnt one of their major sports for account driving but surely this weekend would be a time to make hay?
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