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Adapt and Prosper

As the evolution of the search engine results page (SERP) pick up speed advertisers need to begin asking the question, what does it all mean to me? The advent of Google’s universal search and the inevitable following suit of the other search engines will signify a new dawn in search engine marketing. I have listed …

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SEO is dead!

It has become more and more apparent recently that google has become over reliant on inbound links for determining its natural search engine listings. Analysing the websites which appear in the top positions for some of the most competitive keywords around (notably car insurance) will see that the one thing they have in common is …

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