I’m an independent digital marketing consultant specialising in SEO, PPC, Paid Social and Analytics. I have worked in digital marketing since 2004, which means I have seen channels, platforms and terminology change repeatedly while the commercial challenge has remained remarkably consistent: understand your audience, earn their attention and make it easy to take the next step.
I help businesses solve that challenge through a combination of strategy, technical experience and hands-on delivery. I am based in Bolton, near Manchester, and work with organisations across the UK and internationally.
More than 20 years in search and digital marketing
My career began in search marketing, working across both SEO and PPC before moving into senior agency leadership, operations and global consultancy roles. I have led specialist teams, managed large media operations and worked directly with marketing, content, product and development teams.
Over that time I have supported global organisations and growing businesses across sectors including telecommunications, consumer goods, ecommerce, healthcare, financial services, travel, hospitality, technology and regulated markets.
The range matters because digital performance is rarely constrained by a single channel setting. It is affected by the proposition, website, content, technology, data, people and ability to implement change. Experience across those areas helps me see where the real problem sits.
Strategic enough for the boardroom and practical enough for delivery
I am comfortable helping senior stakeholders decide where to invest, how to structure a programme and what results are realistic. I am equally comfortable getting into the detail of a website crawl, advertising account, tracking implementation or content brief.
That combination is central to how I work. A strategy has little value if it cannot survive contact with the website, systems, budgets and people expected to deliver it. I aim to provide recommendations that are ambitious enough to matter and practical enough to implement.
Deep SEO and performance experience
SEO has been a constant throughout my career. I have worked across technical audits, content strategies, migrations, international SEO and sites containing more than one million pages. That includes the complicated areas where product, development and marketing decisions meet: JavaScript rendering, crawl control, taxonomy, canonicalisation, indexation and scalable templates.
My paid-media background includes PPC, Paid Social and wider performance marketing across Google, Microsoft, Meta, LinkedIn and TikTok. I have worked with budgets ranging from focused owner-managed activity to large-scale media operations, always with an emphasis on what the spend contributes to the business.
Analytics connects the two. I work with GA4, Google Tag Manager, conversion tracking and reporting so that SEO and paid-media decisions are based on more reliable evidence.
Using AI to improve the work, not replace the thinking
I use AI as a practical part of modern marketing delivery. I have built custom GPTs and agentic workflows to support keyword research, content planning, competitor analysis, reporting, automation, knowledge sharing and decision support.
The value comes from combining those tools with experienced judgment, strong inputs and clear quality controls. AI can help a team move faster and make expertise easier to access. It cannot decide what is commercially important or take responsibility for the result.
Independent advice and flexible support
Businesses bring me in for different reasons. Some need an objective audit. Some need senior support during a migration or period of change. Others have a capable internal team but need specialist expertise, additional capacity or someone who can coordinate agencies and stakeholders.
I can work on a one-off project, provide ongoing consultancy or operate in a freelance, interim or contract role. I do not force every situation into the same package. The scope should reflect the problem, the internal resources available and the value of solving it.
Clear communication
A large part of consultancy is explaining complicated problems in a way that helps people act. I make technical findings understandable to commercial stakeholders and turn strategic objectives into clear tasks for channel specialists, content teams and developers.
You should leave a conversation knowing what needs to happen, why it matters and how success will be judged. If I believe a proposed investment is unlikely to produce enough value, I will say so.
Work with me
If you need an experienced, independent view of your SEO, PPC, Paid Social or Analytics—or someone who can help turn the plan into delivery—get in touch and tell me about the challenge.