SEO

Google has no fixed deadline for recrawling your content. A reported typical timeframe for refreshing a known URL is approximately 30 days, but this is a benchmark, not a schedule for your page. Google’s recrawl guidance says crawling can take a few days to a few weeks after a request. You update a service page, …

How long until Google recrawls my content? Read More »

The white hat vs black hat debate has been rumbling along for a long time, and will likely do so for the foreseeable future.  Many a respected SEO has weighed in on the debate, most recently Rand Fishkin of SEOmoz and many present conflicting views. Most well-known SEO professionals position themselves as ‘white hat’, primarily …

White Hat vs Black Hat? Does it matter which hat we wear? Read More »

There are a lot of people in the world of digital marketing, and more specifically search engine marketing, who make bold claims to being “experts”, “gurus”, “thought leaders” and many other superlatives about their skills and knowledge.  Im sure some of them are very knowledgeable people who may well be considered experts, Im also very …

To Shout or not to Shout? Read More »

Im stealing this from David Naylor because I like its simplicity.  SEO explained in picture, and more importantly as a cycle and a continuous process.   Invest in content to get links Get the links and you get traffic (either through rankings or referrals) Get the trafficand you get the money (and profit, business model allowing!) Invest the money …

A picture is worth a thousand words Read More »