news and thoughts from the world of google. Insight into google adwords along with google search, google content network, google placement network and all the latest products launched by the behemoth that is google.
Opacity and secrecy are nothing new in the Digital Marketing industry. Whether relating to methods, costs, performance measurement or man other areas, we operate in world where businesses like to use the cloak of mystery to maximise profits. Google is sending the industry back into this murky world with their Performance Max campaigns. When I …
Performance Max: A Backwards Step for Digital Advertising Read More »
If times weren’t hard enough for businesses in the current global climate, this week saw them face a double hit from Google. The company whose ad services many use as a consistent online sales driver, decided it was going to make two separate announcements which would directly impact their ability to do so profitably. Google …
In 2004, as a final year student studying for my degree in marketing at the University of Central Lancashire, I became fascinated in the single semester module entitled “e-marketing”. So much so that I decided on the subject area for my final year dissertation. I am not sure how I came up with the topic …
On 1st July the UK Competition and Markets Authority (CMA) published their recommendations following a year long examination of the digital advertising landscape, with a focus on the dominant players Google and Facebook. A summary of their findings and links to the full report can be found here and a good summary from New Digital …
Every time Google makes a change to its search model or landscape it prompts numerous blog posts debating the reasons for the move often including complicated strategic or structural implications. But when you boil Google’s search revenue model down to its base parts, the reasons behind each change to either the SERP landscape or Google …
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