search engine marketing news and all things relating to search engine marketing including ppc, seo, pay per click, search engine optimisation. The full spectrum of search engine marketing is reported on the digital lookout including google, yahoo, msn, and everything related to search engine marketing.
I came across an interesting graph the other day when playing around with Google trends. When you plot the trends for PPC and SEO side by side since 2004 you can see a clear shift in interest. The market (or so trends suggests) has shifted from being highly PPC biased to the complete opposite. I …
Infographics seem to be becoming a very popular method for displaying information on social media and search engine marketing, as well as a useful link building tool for their producers. Below are a collection of useful infographics I have come across recently that help explain search engine marketing, SEO and PPC. Infographic by PPC Blog …
After the inclusion of tweets into the search results, and the displaying of fresh news content in relevant SERPs, Google has launched another advancement today which they hope will make their search engine results even more relevant and up to date. The Google Caffeine update, which has been confirmed as live across their whole network, …
After a period of sporadic blogging I have decided to make a change for the New Year. The Digital Lookout is no more, but dont despair, I am replacing it with a new project, This Digital Life. Rather than struggle to find time writing lengthy posts about key topics the plan is to have more regular, shorter …
Just as we were all starting to look forward to our turkey, panic about what to by for who, and make plans for 2010 the world of search engine marketing throws a couple of final curve balls our way! 2009 has been another year of change for the world of digital advertising and search engine …
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