I read an article in last weeks revolution which made me laugh out loud. I have known for a while that some of the more traditional media types are way behind in the digital channel and many of the larger media buyers get by on their buying power and ability to schmooze a client about …
Clicks arent a good measure of response? No sh*t sherlock! Read More »
Brekaing news from nma.co.uk! Google has completed its acquisition of ad-serving company DoubleClick, following the green light from the EU.At a reported £1.6bn ($3.1bn), the cash deal is Google’s biggest acquisition to date. Eric Schmidt, Google’s Chairman and CEO, said today in a statement that the company was ‘thrilled’. He added, “Google now has the …
Breaking News – Google completes doubleclick deal Read More »
An article in this weeks edition in Marketing Week questioned the future of direct mail in the face or increased pressure from digital direct response channels. With direct mail volume dropping 7.4% from 2006-2007 and showing a continual decline in since 2004 has the measurability and accountability of digital mediums put pay to the direct mail industry? …
BBC’s iPlayer service is wiping the floor with its rivals in the on demand TV market recording up to 500,000 programme downloads a day. 11m TV shows were streamed or downloaded through iPlayer in January in comparison to 2.7m for channel 4’s system 4od and 2m for ITV. The massive amounts of advertising dollars spent …
Neilsen/Netrankings has released some figures which show a monthly decline in Facebook users for the first time since its launch, before it has even managed to fully leverage its traffic volumes into advertising sales. Its unique audience dropped 5% from December to January prompting many people predicting the demise and claiming Facebook is a fad …
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