Over the coming months it is safe to assume many advertisers will be tightening their belts and reducing or even halting their media spend. When times are hard it is often the marketing budgets which are the first to go, with companies focussing on maintaining, rather than growing their operations. However, when affiliate marketing is …
Is Affiliate Marketing Set to Benefit from the Credit Crunch? Read More »
Google has this week launched into closed beta testing its new media planning and buying tool, to be know as Google Adplanner. The web based software enables media planners and buyers to build schedule’s for their clients using Google’s placement network. The functionality looks pretty neat with the ability to filter the sites based on …
Google’s long awaited entry into the virtual world has taken place in the last week with the launch of their competitor to Second Life, lively.com. According to the Google blog the initial idea came as they “looked around the social web and wished that it could be less static”. I’m not quite buying that seen …
An investigation has been launched by the IAB and the IASH into the misplacement of display ads within the ad exchange community. The investigation comes after the Yahoo! owned exchange Right Media was implicated for ad misplacement and NMA spotted ads for brands such as T-Mobile and easyCar on the explosivefightvideos.com and also large blue-chip …
Display Advertising Networks under Investigation for Ad Misplacement Read More »
I have previously blogged about the increasing use of social media impacting the number of users accessing webmail accounts and now it appears the same is happening with instant messaging services. The number of minutes spent on instant messaging services has dropped by 1 billion minutes in the past year! A billion! bringing the total …
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