display advertising thoughts and blog post relating to the display advertising industry and where the future of display advertising lies. discussions about the major display advertising networks and all the various acquisitions by search engines. Also thought and insight into how display advertising will be used in the future and how best to integrate display advertising with other media such as search advertising and other online disciplines.
The world of online advertising is becoming increasingly data driven. The amount of information that is gathered on individuals online allows us to target messages based on browsing behaviour, products purchased, products not purchased, products viewed, time of day, day of week, time since browsing, recent online purchases, demographics, location and a myriad of other …
Set for launch in January 2010 and and unveiled last week, the UK Online Measurement Company (UKOM’s) Audience Planning System is aiming to enable marketers to more effectively target their online advertising campaigns based on accurate audience metrics for publisher sites. This is a big step for online display advertising as up until now there …
Measurability Will Prevail Despite UKOM Development Read More »
Google’s latest move into the world of behavioural targeting has been hit with a lot of publicity, but in reality, all they are doing is catching up with the game. Yahoo and Microsoft have been using behavioural targeting functionality based on users search queries and pages browsed for a number of years, and charging a …
Google Catching Up In the Behavioural Targeting Game Read More »
Google has announced its genius solution to conundrum of how to get a return on its $1.6bn purchase of YouTube in 2006. They have decided that the current rate of £25,000 a day for homepage advertising on the video sharing site is too cheap! And so they are putting the daily advertising rate up by …
Google’s Genius Solution to the YouTube Conundrum Read More »
The migration of news and newspapers online has been steadily happening over the past 5 years. I personally no longer feel the need to buy a newspaper on a week day as I know I can get all the news I need from me Google homepage, and also more recently twitter, without the need to …
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