Here is a classic example of how mis-management of PPC affiliates can cost a brand dearly. The screenshot below shows listings on the search term bet365. All of the first page PPC listings are taken up by (presumably one) rogue affiliate who has registered a load of domains containing bet365 and will be earning commissions …
Following hot on the heals of the rumours of TV advertising through Adwords, it is reported that Google may introduce the ability to buy in game advertising through their online portal. Dubbed Adsense for games, it is reported that Google “has developed an in-game advertising technology that allows it to insert video ads into games.” …
Google to introduce in game advertising to Adwords Read More »
The creators of Facebook have given it a facelift! I have just logged into the new version for the first time and so have probably not seen the full extent of the changes but thought Id post my initial findings. On logging in for the first time you are displayed a message from Facebook explaining …
WPP owned 24/7 Real Media has been suspended by the IASH for failing to comply with an a audit of ad placement in July. This news follows hot in the footsteps of recent evidence of ad misplacement by networks, the most high profile advertiser being Orange. Ad misplacement is a key issue when considering the …
24/7 Real Media suspended by IASH for ad misplacement Read More »
Yahoo sent out an email last week to its partners announcing some changes to the way it will be mapping keywords from July 29th. In the past Yahoo has mapped certain keywords to others within its paid search listings much in the same way as Google broad match works. As a former pay per click campaign …
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