Despite exaggerated reports by some areas of the press, social media didn’t realistically play any part in starting, or stopping the rioting and looting that has taken place in the past few days. But that’s not to say it didn’t have a role to play in how the events were received, consumed, and experienced by …
5 positive contributions social media made to the UK riots Read More »
The white hat vs black hat debate has been rumbling along for a long time, and will likely do so for the foreseeable future. Many a respected SEO has weighed in on the debate, most recently Rand Fishkin of SEOmoz and many present conflicting views. Most well-known SEO professionals position themselves as ‘white hat’, primarily …
White Hat vs Black Hat? Does it matter which hat we wear? Read More »
At the end of October, Google launched their latest attempt to crack the SME market, Google Boost. In recent times Google has dedicated a lot of resource to gaining more of a foothold as a small business marketing channel. The Google Reseller scheme, Jumpstart, GBBO and Google Adwords Vouchers have all been aimed at getting …
How much to charge for a product or service is a tricky task as there are many ways in which you can approach it. Some people look at the market and see what others are charging, some people go through a testing phase of pricing elasticity, other just seem to make it all up! But …
I came across an interesting graph the other day when playing around with Google trends. When you plot the trends for PPC and SEO side by side since 2004 you can see a clear shift in interest. The market (or so trends suggests) has shifted from being highly PPC biased to the complete opposite. I …
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