With the event fast approaching it has been confirming I will be taking part in a panel at this years SAScon event on 17th & 18th May. I will be participating on the panel “Marketing Across Multiple Platforms – The Challenges and Opportunities”, undoubtedly one of the hottest topics in the world of online at …
In the past 8 years I’ve interviewed, and subsequently recruited, quite a few people into digital roles. Along the way I’m not afraid to say I’ve made a few mistakes. Thankfully however there have been more successes than failures and as time has gone by my hit rate continues to improve. Below are a few …
Despite exaggerated reports by some areas of the press, social media didn’t realistically play any part in starting, or stopping the rioting and looting that has taken place in the past few days. But that’s not to say it didn’t have a role to play in how the events were received, consumed, and experienced by …
5 positive contributions social media made to the UK riots Read More »
The white hat vs black hat debate has been rumbling along for a long time, and will likely do so for the foreseeable future. Many a respected SEO has weighed in on the debate, most recently Rand Fishkin of SEOmoz and many present conflicting views. Most well-known SEO professionals position themselves as ‘white hat’, primarily …
White Hat vs Black Hat? Does it matter which hat we wear? Read More »
At the end of October, Google launched their latest attempt to crack the SME market, Google Boost. In recent times Google has dedicated a lot of resource to gaining more of a foothold as a small business marketing channel. The Google Reseller scheme, Jumpstart, GBBO and Google Adwords Vouchers have all been aimed at getting …
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