recession

Conflicting Messages About Search Marketing in the Recession

1 Comment / Search Engine Marketing / By

Many people, including myself, have been speculating about the impact of the recession on search engine marketing and digital marketing in general.  Most people predict that the measurability and flexibility of digital channels, pay per click and search engine optimisation stand it in good stead as times toughen and marketers value measurability and profitability over …

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Is AdRevenue the First Casualty of Web Bust 2.0?

1 Comment / Display Advertising / By

Advertising network Adrevenue has gone into administration today after talks with potential buyers fell through.  The advertising network which has been operating since 2000 served display adverts across publisher sites in a standard network auction model.  They offered both blind and transparent media buying solutions as well as mobile advertising and search advertising.  Their selling …

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