Many people, including myself, have been speculating about the impact of the recession on search engine marketing and digital marketing in general.  Most people predict that the measurability and flexibility of digital channels, pay per click and search engine optimisation stand it in good stead as times toughen and marketers value measurability and [...]

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Although much has been said about digital marketing and more so, search engine marketing, being recession proof and the one area of the marketing plan which is set to actually benefit from recession, recent news stories indicate that this may not be the case.  It appears that Google, Yahoo! and Microsoft, the three major [...]

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The volume of searches being performed on particular topics can tell you a lot about the world. From seasonality of markets, the latest trendy gadget to who is going to win an election (or at least who is making the headlines!).
In this example which can see the harsh reality of the infamous credit crunch [...]

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Advertising network Adrevenue has gone into administration today after talks with potential buyers fell through.  The advertising network which has been operating since 2000 served display adverts across publisher sites in a standard network auction model.  They offered both blind and transparent media buying solutions as well as mobile advertising and search advertising.  Their selling [...]

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Mediapost has reported that online display advertising rates have hit the lowest point this year in the US with the average display ad page generating just 27 cents CPM in Q3 of 2008.  This is no great surprise if you follow the trends in the market or work in this arena, but the article’s [...]

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