As they don their headsets and log on to play another marathon session on Call of Duty or Medal of Honor, they shared a smug smile that they were for once in the majority group!The research conducted by Parks Associates reports that 34% of US adults internet users play online games every week while 29% view videos online through YouTube and related sites and 19% visit social networking sites.
Good news then for the in-game advertising market which could be the next big phenomenon if the market continues to grow at such a rate (for the same quarter in 2006 the online gaming figures was 15%).
Static in game advertising has been around for a number of years now but the advent of online gaming allows for dynamic ad placements on different platforms and it is this form of in game advertising holds a provides the most appealing options for an advertiser.
According to the IAB in-game advertising “joins the dots between above and below the line marketing.” Utilising the ability to serve track and update ads which the internet allows whilst taking its execution and method from TV and outdoor.
It has moved on from the simple signage formats of the first in-game ads to the utilisation of 3d images, video, and more subtle product placement techniques. On top of the targeting options the different games and online profiles allow this gives it the potential for a highly effective medium.
I predict in-game advertising is going to take off in the next 12 months and the advertisers which come up with the most effective way to utilise its strength will reap the benefits.
<a href=”http://www.anrdoezrs.net/click-2837118-10419541″ target=”_blank”>extrabet</a>
<img src=”http://www.tqlkg.com/image-2837118-10419541″ width=”1″ height=”1″ border=”0″/>
Play <a href=”http://www.anrdoezrs.net/click-2837118-10523344″ target=”_blank”>Rummy For Money</a>
Play Free <a href=”http://www.anrdoezrs.net/click-2837118-10523344″ target=”_blank”>Online Gin Rummy</a> and Kalooki with Friends
<img src=”http://www.ftjcfx.com/image-2837118-10523344″ width=”1″ height=”1″ border=”0″/>
<a href=”http://www.tkqlhce.com/click-2837118-4083177″ target=”_blank”>Back or Lay at Betfair.com. Click Here!</a>
<img src=”http://www.ftjcfx.com/image-2837118-4083177″ width=”1″ height=”1″ border=”0″/>