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Hi! Welcome to The Digital Lookout. If you like what you see why not sign up to my RSS feed which can be found to the left, under the search box, or follow me on twitter, details here. I hope you enjoy the read.Skittles have continued their social media/viral buzz marketing testing by today redirecting their homepage to the skittles Facebook group.

Some reports (notably here) have this as a reaction to the defamatory tweets which were being plastered across the homepage during the twitter trial, I beg to differ. The guys at skittles had to know that by allowing people access to their homepage they were going to get jokers who were going to get a kick out of writing “skittles suck” or much harsher words and seeing them displayed for all to see. I don’t believe a multinational brand wouldn’t have thought about this. But the fact is, most tweets were present for less than 30 seconds and so they didn’t get much air time really.
I believe the guys at skittles are still in a testing period and they probably always planned a test with the Facebook page as part of the trial. After all, there have been occurrences in twitter downtime of it being redirected to a Wikipedia page about skittles. They are obviously undertaking a larger social experiment than just what we saw with the twitter search. What exactly they are playing at, and whether it is anything more than a viral marketing exercise, I don’t know. Hopefully things will become clearer in the coming days and weeks.
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