Is it time Miva gave up the ghost?

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Having been in search for quite a while, I remember when Miva, or e-spotting as it was at the time.  Was actually a valid addition to a paid search campaign.  Taking up 20-40% of click budget for some campaigns and a viable traffic stream so long as you could filter out the fraudulent clicks.

Right now, approximately 0% of click budget in general would go through a PPC campaign managed by me and it would take something pretty special to convince me to do otherwise.  They tried to rescue it as the slide began, with offerings such as pay per call and their precision network of verticalised search, but to no avail.

Today they have announced they are launching a new online advertising platform but I am starting to think they should just give up the ghost and shut up shop.  They surely cant be profitable in the UK, although I hear they don’t have many staff left!  And there is no way they have the funds, the standing or the money to realistically compete with the likes of Google, Microsoft and Yahoo.  Their only hope is that they come up with something so innovative and mind blowing, that no-one else can copy, that it completely revolutionises the market.  Pretty unlikely if you ask me.  Is it time for Miva to give up the ghost and shut up shop?