Like many people in the digital industry, I now spend a lot of my time in AI tools, in my case specifically Chat GPT. As well as in my day to day work, I have begun building some Custom Chat GPT Plugins specifically to help SEO & PPC professionals with regular tasks, analysis or requests …
Over the 3 years (kicked off by the COVID ecommerce boom no doubt) the vast majority of my work has been with ecommerce businesses. Everything from those accelerating their ecommerce plans due to lock downs, those launching new businesses through the pandemic, my own ecommerce projects, to global brands looking for ecommerce specific search marketing …
I posted on Linkedin and twitter(X) when it actually happened, but with half an hour of spare time I thought it might be worth explaining further. Precisely 2 years ago myself and 2 business partners bought a wine business. I written a bit about this before, but for those that don’t know, this was a …
Opacity and secrecy are nothing new in the Digital Marketing industry. Whether relating to methods, costs, performance measurement or man other areas, we operate in world where businesses like to use the cloak of mystery to maximise profits. Google is sending the industry back into this murky world with their Performance Max campaigns. When I …
Performance Max: A Backwards Step for Digital Advertising Read More »
Like most digital marketers, I am dipping my toe in the wate with AI and ChatGPT. To understand more about ChatGPT, I decided to see what interview an expert…ChatGPT itself. Here is what it had to say. What is ChatGPT? ChatGPT (Generative Pre-trained Transformer 3 for Chat) is an artificial intelligence (AI) language model developed …
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