Like many people in the digital industry, I now spend a lot of my time in AI tools, in my case specifically Chat GPT.
As well as in my day to day work, I have begun building some Custom Chat GPT Plugins specifically to help SEO & PPC professionals with regular tasks, analysis or requests that can be easily, and in some cases more effectively by technology. I am going to continue to build on this list, but I felt it was time to put some of them out in the public domain.
Search Termz: My first PPC Plugin. Download your search term report (ensuring it includes the keyword field), upload it to a chat with the plugin, and it will produce 2 files. The first a list of keywords you should add to your account, the second a list of negative keywords to consider adding. These lists follow some logic basic on impression and click volumes to ensure that you aren’t adding keywords or negatives with no significant impact.
SEO Grand Master: The complete page level SEO assessment. The plugin assesses the raw html of a page and provides scoring and assessment based on content, technical elements and performance, and AI readiness. Providing output, assessment and recommendations for improvement.
To Cull or Not to Cull: If you have pages competing in the SERPs, with similar or matching intents, This plugin will assess both for similarity and make a recommendation whether to cull one of them, and if so which one. Alternatively it may recommend you keep both and what steps you can take to differentiate them.
Why Does it Outrank Me?: Confused why you are being beaten in the SERPs? Input your ranking URL, and then the URL of the page beating you, and this plugin will provide an assessment on why you are being beaten and what changes you can make to perform better.