The Mobile Revolution in Numbers

I sat on an interesting panel at SASCon in May discussing the opportunities and challenges presenting by the emergence of multi-platform Internet usage.  You can my slides below but I also thought I’d share some of the stats and resource I gathered whilst researching the topic prior to the panel, some of which I used, some I didn’t.

Search trends on mobile devices

  • On average 51% of smart phone users across the globe would be classified as ‘heavy search users’ on their mobile phone – UK 49%, US 53%
  • In the western world, no country has less than a 33% figure for smart phone users who are heavy searchers (Finland)
  • In the UK that would be 15% of the population (nearly 10 million people) ‘heavy search users on smartphones’, in Singapore 37% of the population
  • Search the 2nd most frequent activity on a tablet
  • Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.

Internet browsing by device – the shift towards mobile

  • April 2011 browsing by device – desktop 95.26% mobile 4.43%
  • April 2012 browsing by device – desktop 91.44% mobile 7.30%

Offline and mobile interaction

  • In America, 75% use TV and Internet simultaneously
  • 86% of US mobile internet users use their phone while watching TV
  • 71 percent of smartphone users that see TV, press or online ad, do a mobile search

Device penetration

  • There are 5.9 billion mobile subscribers (that’s 87 percent of the world population)
  • There are now 1.2 billion mobile Web users worldwide, based on the latest stats for active mobile-broadband subscriptions worldwide; Asia is top region.
  • With more than 55m iPads sold worldwide, and around 5m in the UK – more of whose users are over 55 than under 35 – this is already a mass-market device.

Mobile Search Engine Market Share

  • April 2012 Global mobile search engine market share:
    • Google 91.14%
    • Yahoo 4.86%
    • Baidu 1.96%
    • Bing 1.29%
    • Ask 0.57%
    • Other 0.19%
  • April 2011 mobile search engine market share:
    • Google 93.06%
    • Yahoo 4.71%
    • Baidu 1.03%
    • Bing 0.88%
    • Ask 0.17%
    • Other 0.15% 

Mobile internet usage

  • Mobile subscriptions outnumber fixed lines 5:1 (more so in developing nations); Mobile broadband outnumbers fixed broadband 2:1.
  • Mobile devices account for 8.49 percent of global Website hits.
  • Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
  •  Most people aren’t mobile when they’re using it (tablet). Most of them are, in fact, on the couch, watching TV, in the kitchen or in bed.
  • Tablet users search at different times – desktop and laptop computers are for work, and tablets are more for entertainment at home.

mCommerce stats

  • Paying by mobile will be worth US$240 billion in 2011 and could be over US$1 trillion by 2015.
  • Japan sets the precedent for m-payment 47 million Japanese have adopted tap-and-go phones, and in China alone, there will be 169 million users of tap-and-go payments in 2013.
  • 1 in 8 mobile subscribers will use m-ticketing in 2015 for airline, rail and bus travel, festivals, cinemas and sports events.

SASCon 2012 Slides

3 thoughts on “The Mobile Revolution in Numbers”

  1. Hello!
    At first a want to thank you for such amazing reserch!
    I’m very interested in fact of growing mobile users and devices.
    And I’ve a little question.
    What kind of sourses did you use to introduse that numbers in your presentation?
    Thanks again!

  2. Thank you very much!
    Wish you luck in your business in future. I’ll be wait some new presentations!

Comments are closed.

×

Hello!

Click below to chat on WhatsApp or send me an email to [email protected]

× Chat