I sat on an interesting panel at SASCon in May discussing the opportunities and challenges presenting by the emergence of multi-platform Internet usage. You can my slides below but I also thought I’d share some of the stats and resource I gathered whilst researching the topic prior to the panel, some of which I used, some I didn’t.
Search trends on mobile devices
- On average 51% of smart phone users across the globe would be classified as ‘heavy search users’ on their mobile phone – UK 49%, US 53%
- In the western world, no country has less than a 33% figure for smart phone users who are heavy searchers (Finland)
- In the UK that would be 15% of the population (nearly 10 million people) ‘heavy search users on smartphones’, in Singapore 37% of the population
- Search the 2nd most frequent activity on a tablet
- Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.
Internet browsing by device – the shift towards mobile
- April 2011 browsing by device – desktop 95.26% mobile 4.43%
- April 2012 browsing by device – desktop 91.44% mobile 7.30%
Offline and mobile interaction
- In America, 75% use TV and Internet simultaneously
- 86% of US mobile internet users use their phone while watching TV
- 71 percent of smartphone users that see TV, press or online ad, do a mobile search
Device penetration
- There are 5.9 billion mobile subscribers (that’s 87 percent of the world population)
- There are now 1.2 billion mobile Web users worldwide, based on the latest stats for active mobile-broadband subscriptions worldwide; Asia is top region.
- With more than 55m iPads sold worldwide, and around 5m in the UK – more of whose users are over 55 than under 35 – this is already a mass-market device.
Mobile Search Engine Market Share
- April 2012 Global mobile search engine market share:
- Google 91.14%
- Yahoo 4.86%
- Baidu 1.96%
- Bing 1.29%
- Ask 0.57%
- Other 0.19%
- April 2011 mobile search engine market share:
- Google 93.06%
- Yahoo 4.71%
- Baidu 1.03%
- Bing 0.88%
- Ask 0.17%
- Other 0.15%
Mobile internet usage
- Mobile subscriptions outnumber fixed lines 5:1 (more so in developing nations); Mobile broadband outnumbers fixed broadband 2:1.
- Mobile devices account for 8.49 percent of global Website hits.
- Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
- Most people aren’t mobile when they’re using it (tablet). Most of them are, in fact, on the couch, watching TV, in the kitchen or in bed.
- Tablet users search at different times – desktop and laptop computers are for work, and tablets are more for entertainment at home.
mCommerce stats
- Paying by mobile will be worth US$240 billion in 2011 and could be over US$1 trillion by 2015.
- Japan sets the precedent for m-payment 47 million Japanese have adopted tap-and-go phones, and in China alone, there will be 169 million users of tap-and-go payments in 2013.
- 1 in 8 mobile subscribers will use m-ticketing in 2015 for airline, rail and bus travel, festivals, cinemas and sports events.
Hello!
At first a want to thank you for such amazing reserch!
I’m very interested in fact of growing mobile users and devices.
And I’ve a little question.
What kind of sourses did you use to introduse that numbers in your presentation?
Thanks again!
Hi Ann,
A multitude of sources, some of which are below.
Mobithinking 2012 stats – http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Search Engine Land – http://searchengineland.com/google-enables-cross-platform-local-search-as-carrot-for-web-history-113811
Net Market Share – http://www.netmarketshare.com/mobile-market-share?qprid=61&qptimeframe=M&qpsp=138&qpnp=11
Google – http://googlemobileads.blogspot.co.uk/2011/09/new-search-data-reveal-that-when-sun.html
Denuology – http://www.denuology.com/why-the-ipad-will-be-a-hit/
Mediapost – http://www.mediapost.com/publications/article/165583/five-sem-predictions-for-2012.html#ixzz1khFZ7EdZ
PEW research – http://searchengineland.com/infographic-the-tablet-revolution-98388
Our mobile planet – http://www.ourmobileplanet.com/en/
Lovelyish – http://www.lovelyish.com/753966751/people-would-rather-give-up-sex-than-their-cell-phone/#
Thank you very much!
Wish you luck in your business in future. I’ll be wait some new presentations!