Hey, you came back! I feel loved. So you know when I have updated you may want to subscribe to my RSS feed. You can find it just to the right of the screen beneath the search box or via the logo in the coffee cup above. Thanks for visiting!
While we were all sat about discussing when the changes to the Google quality scoring system would come in place and what impact they would have Google snuck in the release! Sneeky, sneeky.
It finally happened on Tuesday and we are now running on the live quality score system, first page bid estimates and quality score spectrum out of 10 (screenshots below). The first impressions of this change is that it should help search marketers understand the quality score system better and enable more changes for the better in terms of campaign performance. Having a quality score out of 10 allows for better understanding of this metrics and will help to see improvements on a more granular level. First page bids also allow you to see what you may need to spend to hit page 1 (and thus tempt you to do so as I blogged about previously!). Conversely though, I did see a keyword which had a first page bid of £56! and wondered how this might affect advertisers, does it mean:
a. The system is still bedding in and is not 100% accurate
b. it is accurate and will dissuade some advertisers from using PPC altogether
It doesn’t seem to have affected the market significantly yet and on the whole I think it is a good thing for search engine marketers who are willing to put in the effort and use the changes to their advantage.
Related Articles
1 user responded in this post
[...] plans for further changes to be made to their quality score algorithm following the changes to the Google scoring system which took place in [...]
Leave A Reply