Hey, you came back! I feel loved. So you know when I have updated you may want to subscribe to my RSS feed. You can find it just to the right of the screen beneath the search box or via the logo in the coffee cup above. Thanks for visiting!
Google has this week launched into closed beta testing its new media planning and buying tool, to be know as Google Adplanner. The web based software enables media planners and buyers to build schedule’s for their clients using Google’s placement network. The functionality looks pretty neat with the ability to filter the sites based on demographic and geographic factors and the ability to see all the volume information currently available through the adwords interface. In itself the adplanner tool is only useful for the placement network and so has limited use to the every day media planner. But you have to assume that somewhere along the line this functionality will be rolled out across non google sites, and if incorporated with double click adserving technology, will transform Google into an adserving and media planning provider. One to look out for as Google tries to strengthen its grip on non search related markets.
Related Articles
2 users responded in this post
[...] that Google is desperate to expand their product mix outside of paid search. They have launched media planning tools, display ad creation tools and have used every given opportunity to push the Google Placement [...]
[...] on other markets such as mobile marketing and display advertising. On top of this they launched Google Ad Planner which allows digital marketers to plan digital campaigns outside of search and Google Ad Creator [...]
Leave A Reply