Google’s Universal Search project has been well documented and for a while now it has been integrating its other properties (i.e. maps, product search etc) into the standard SERP. But whilst searching this week I noticed that once a search is completed which produces maps results Google are now limiting the natural search results to …
Something I have just spotted in the Google results which I have never seen before. On a search for nike the result for the official nike website was showing a plus symbol accompanied by the phrase Stock quote for Nike and one clicking it the result expanded down to show the Google finance result for …
As the evolution of the search engine results page (SERP) pick up speed advertisers need to begin asking the question, what does it all mean to me? The advent of Google’s universal search and the inevitable following suit of the other search engines will signify a new dawn in search engine marketing. I have listed …
The undoubted arrival of personalised search restults and the convergence of different medias as described below with google universal search are going to make things a little complicated moving forward! Optimising your website for the search engines is one thing, but judging and allowing for the impact of all different forms of media is another. …
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