display advertising thoughts and blog post relating to the display advertising industry and where the future of display advertising lies. discussions about the major display advertising networks and all the various acquisitions by search engines. Also thought and insight into how display advertising will be used in the future and how best to integrate display advertising with other media such as search advertising and other online disciplines.
WPP owned 24/7 Real Media has been suspended by the IASH for failing to comply with an a audit of ad placement in July. This news follows hot in the footsteps of recent evidence of ad misplacement by networks, the most high profile advertiser being Orange. Ad misplacement is a key issue when considering the …
24/7 Real Media suspended by IASH for ad misplacement Read More »
Google has this week launched into closed beta testing its new media planning and buying tool, to be know as Google Adplanner. The web based software enables media planners and buyers to build schedule’s for their clients using Google’s placement network. The functionality looks pretty neat with the ability to filter the sites based on …
An investigation has been launched by the IAB and the IASH into the misplacement of display ads within the ad exchange community. The investigation comes after the Yahoo! owned exchange Right Media was implicated for ad misplacement and NMA spotted ads for brands such as T-Mobile and easyCar on the explosivefightvideos.com and also large blue-chip …
Display Advertising Networks under Investigation for Ad Misplacement Read More »
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