I was alerted to a great resource today for examples of social media done well. If you are anything like me you have spent a lot of time speaking to clients about how they can utilise social media, sometimes coming up with gems, and sometimes hitting a blank. I have long held the opinion that …
In an attempt to combat the impending slump in gambling revenues following Google’s change in gambling policy Yahoo! has taken the unusual step of REMOVING some of its advertising listings from key sports keywords. A search for football betting on Yahoo! UK will now return just 4 paid search listings at the top of the …
Microsoft have conducted a piece of research which goes further towards showing the need for an integrated approach to digital marketing where display advertising and search engine marketing are concerned. Off the back of the overused Atlas example which suggested a 22% uplift in conversion could be produced from a combination of search and display, …
Display Advertising and Search – the perfect partnership? Read More »
Yahoo have disclosed their Q3 revenues and they aren’t good, a measly 1% increase on the same period last year and down $20 million on Q2. The announcement comes hand in hand with them announcing they would be cutting 10% of their workforce to improve cost efficiencies. This is no great shock in the current …
Premium Display Advertising Slowdown Evident in Yahoo Announcement Read More »
as you all should be aware Google made uturn on their gambling policy at the end of last week and now allows gambling advertisers, who can produce a valid gambling license, access to the Google Adwords programme. I thought Id produce a quick list of the people this is going to have a major impact …
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