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Display Advertising and Search – the perfect partnership?

Microsoft have conducted a piece of research which goes further towards showing the need for an integrated approach to digital marketing where display advertising and search engine marketing are concerned.  Off the back of the overused Atlas example which suggested a 22% uplift in conversion could be produced from a combination of search and display, …

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Premium Display Advertising Slowdown Evident in Yahoo Announcement

Yahoo have disclosed their Q3 revenues and they aren’t good, a measly 1% increase on the same period last year and down $20 million on Q2.  The announcement comes hand in hand with them announcing they would be cutting 10% of their workforce to improve cost efficiencies.  This is no great shock in the current …

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