Microsoft is aiming to prove the branding influence of paid search ads by tracking the impressions and allocating them back to repeat searches, website visits and subsequent purchases. The branding influence of search has long been debated with many believing that there is a branding benefit to be had by appearing high on PPC listings …
Microsoft Attempts to Prove Paid Search Branding Effect Read More »
Tesco have given a sneak preview of their latest project at the Microsoft Professional Developers Conference in Los Angeles. In conjunction with media agency Conchango, Tesco are looking to build a digital application which acts as the proverbial fridge door. The main purpose of the tool from Tesco’s perspective is for the placing or grocery …
Tesco Announces the Launch of Digital Fridge Door Read More »
If you read the digital press and Internet related news sites you will notice that the perceived future of social networking is mobile. Both Myspace and Facebook have mobile sites which are essentially a stripped down version of the web interface. But is this what constitutes the future of social media on the web? Or …
Google has today announced plans for further changes to be made to their quality score algorithm following the changes to the Google scoring system which took place in September. The latest announcements as announced on the inside Adwords blog are not yet in place but are likely to be in the next week so it …
A new feature appears to have been released by Google recently (I only noticed today but it may have been around for longer) which brings up a post code selection box on some generic, product/service based keywords, which could be deemed location specific. On a search for doors a postcode input box appears beneath the …
Google Trialling Post Code Functionality for Maps Listings Read More »
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