I read an interesting post on SEOmoz last week about the “elephant in the room” at Pubcon social media sessions, the dreaded ROI word. You can read it here. In it Dr. Pete discussed how companies can find their metric for social media marketing and relate it back to money into their business, producing the …
I think that’s 31 days between posts, what can I say, I’ve been busy! Busy building. Building relationship, building products, building teams, and building strategies which will hopefully lead to the building of an empire! Oh, and I have been out and about speaking a little too. Once again for the Fresh Business Thinking guys …
Set for launch in January 2010 and and unveiled last week, the UK Online Measurement Company (UKOM’s) Audience Planning System is aiming to enable marketers to more effectively target their online advertising campaigns based on accurate audience metrics for publisher sites. This is a big step for online display advertising as up until now there …
Measurability Will Prevail Despite UKOM Development Read More »
They claim it is the evolution of communication, the best bits from email and microblogging, “an unbelievable, powerful demonstration of what is possible in the browser”. The world of twitter was abuzz with talk of invites, delays and initial reactions. But is Google Wave going to live up to the initial hype and revolutionise Internet …
Ive seen some matching errors in my time in search engine marketing. It used to be one of the best sales tools, and still is in a less obvious way, to take screenshots in advance of a pitch, or sales meeting, of a prospects PPC ads appearing on keywords which are unrelated to their product …
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