I anyone needed convincing of the rise in popularity of social media and the impact it has has on the web then the recent Hitwise news letter should provide it. Bebo has just overtaken ebay in the search term share rankings and the top 10 search terms contain 5 terms relating to social media sites, …
This guy has the moves!! and 51,317,418 viewings! just goes to show the power of youtube and helps explain the £25,000 a day they are going to be charging advertisers for front page exposure when it launches in the UK. This may sound a lot on the face of it but I dont actually think …
With the launch of their new product, pay per action, is google encroaching on the affiliate marketplace? It was an obvious step to make in the evolution of search, it started as a cost per impression based marketing (and in some markets still is), then move to a cost per click metric and now cost …
It appears ebay and google are having a bit of a lovers tiff at the moment with Ebay pulling all paid search advertising in the US on account of Google planning a party to promote Google Checkout that clashed with an Ebay live event! Ok, so it does go a little deeper than that. Ebay …
Vertical search engines have been discussed for a while now. They have obvious benefits in terms of targeting but limitations in terms of search volume. Miva have recently tried to tap into this market with their precision network which has shown rather underwhelming results, conversion rates 5-10% higher than the standard network but costs as …
Vertical communities are ‘the future of social networking’ Read More »
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