Latitude for growth backed by private equity firm Vitruvian

Latitude Group, the award-winning internet search engine marketing company (and also my employer!), has received financial backing from private equity investor Vitruvian Partners in a management buy-out. Ernst & Young advised Latitude Group. Management of the Warrington and London-based business have received backing from Vitruvian in a deal which re-capitalises the business in order to …

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Advances in mobile

There have been two new announcements in the world of mobile marketing in the last few days. Google have announced that their Google maps tool will now be available on mobile handsets along with location pinpointing effectively making it a GPRS tool. The mobile version of maps will be able to pinpoint your location along …

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