As part of its record breaking 2008 marketing budget Cadbury are planning a follow up to their much loved drumming gorilla advert. According to the latest edition of Marketing the new ad will also feature an animal playing an instrument. The original advert was a major viral success achieving numerous blog postings, massive word of …
EA have announced that they are going to release a free web only version of its Battlefield title (marketing, 22nd Jan). The version, to be known as Battlefield Heroes will only be available online and will not be sold in stores and will be supported online by advertising within the game and its interface. This …
Search engine land reported today the release of some new functional by ask which allows a user to upload their own personal background image for the search engine. The functionality to add a skin to the background has been available since last year but this was only for predetermined images and wasn’t customisable. I like …
There have been a couple of posts recently on the social networking weblog about adult social networking sites and the potential for virtual adultery, questioning whether it constituted being unfaithful. I thought I’d delve into this a little more and give it further consideration. This first article, virtual adultery, briefly discussed the use of social …
I read in article recently in marketing week entitled “Looking for new ways to make money in the age of free media” which discussed the rise of social media and its increasing strength and importance in shaping a brand and a products success. The article began intelligently enough discussing the rise of user generated channels …
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