Having been in search for quite a while, I remember when Miva, or e-spotting as it was at the time. Was actually a valid addition to a paid search campaign. Taking up 20-40% of click budget for some campaigns and a viable traffic stream so long as you could filter out the fraudulent clicks. Right …
The announcement of Google’s geographic reporting for your campaign is good news for international search advertisers, the ability to accurately (?) measure where your paid search clicks are coming from by city and region should make for a far more efficient and accurate pay per click campaign. Not to mention the ramifications for businesses in …
Google has today launched some changes to iGoogle homepage to some of its users (exact figures unknown). The changes, according to the google support page take 3 major forms. 1. left navigation introduction – the introduction of a left navigation which will show all your gadgets and widgets as well as you favourite links. 2. …
So the Google Chrome browser was announced officially this week (after being leaked) and launched yesterday for people to download. But given that Google is a search engine, what will this mean to their core business. Google Personalisation and behavioural targeting Personalisation of search results had been a hot topic for a while as from …
Google intorudces search suggestino functionality. What does this mean to search engine marketers?
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