Automated bid management software is becoming more and more popular and the technology and algorithms powering it are becoming more advanced. There are a number of providers who have built extremely powerful software solutions for automating PPC bid management and the functionality they offer is immense. But I really do not believe they can ever …
Why bid management software can never replace human PPC management Read More »
Ill be honest, the thought had never crossed my mind, after all, the financial comparison sites are some of the biggest spenders with Google and so contribute a large chunk to Google’s Adwords revenues each year. But it was mentioned in a conversation the other day with Richard Gregory, Latitude’s Chief Operations Officer, and it …
The latest rumour circulating of how the twitter owners plan to monetise their recent surge in users comes curtousy of Marketing magazine, which in itself, is evidence of twitter gaining further mainstream coverage. In an interview with Biz Stone, cofounder of twitter, Fiona Ramsay quotes Stone as saying, ‘We are noticing more companies using Twitter …
It was predictable when Google’s latest gadget was announced. I have to admit, it was my first thought, “what? You mean if I sign up to this people can find out where I am 24/7? No thanks!” But then I performed a quick test and worked out it was all completely user controlled and if …
Want to know how to deliver knockout results from your PPC campaign? Well as luck would have it I gave a presentation in January on this very topic, and the nice people at fresh business thinking have posted a video of the “highlights” on their website. In my defence, they chose some of the worst …
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