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  • Hi, I’m Rob Weatherhead. You can find out more about me here, look me up on Twitter, LinkedIn or drop me a line using the contact form to the left.

    A picture is worth a thousand words

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    Im stealing this from David Naylor because I like its simplicity.  SEO explained in picture, and more importantly as a cycle and a continuous process.

     

    • Invest in content to get links
    • Get the links and you get traffic (either through rankings or referrals)
    • Get the trafficand you get the money (and profit, business model allowing!)
    • Invest the money back into the content and the cycle continues!

    Remove any part of the cycle, and it just doesnt work!

    seo diagram

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    Using the Glider theme.
    • Ignore Data to Stand Out

      May 13 2013
    • How Google Makes Decisions

      April 14 2013
    • My Points from mini SASCon 2012

      December 14 2012
    • Mobile is not the future: The future is platform neutral

      November 29 2012
    • Can Google Predict the Top 2012 Christmas Toys?

      October 11 2012
    • Singapore Uses Viral Video to Boost Birth Rate

      August 13 2012
    • Barriers to Mobile Media Adoption

      July 17 2012
    • The Mobile Revolution in Numbers

      June 6 2012
    • Im Speaking at SAScon

      April 26 2012
    • 7 Steps to Successful Digital Recruitment

      April 8 2012
    • 5 positive contributions social media made to the UK riots

      August 12 2011
    • White Hat vs Black Hat? Does it matter which hat we wear?

      June 23 2011
    • Does Google Boost Fit the SME Need?

      January 13 2011
    • Price as you must, not as you could

      October 13 2010
    • A shift in trends for search engine marketing

      August 11 2010
    • Time paywall: Dont write it off just yet

      July 24 2010
    • Affiliate Marketing Isn’t Recession Proof After All

      July 16 2010
    • Search Marketing Infographics

      July 7 2010
    • The Future’s Bright, The Futures Real Time

      June 9 2010
    • Downing Street-Fighter!

      April 30 2010
    • Recommended Reading

      April 21 2010
    • Verified SEO: The Latest SEO Scam?

      March 30 2010
    • Pretty Girls and Wankers

      March 23 2010
    • Which Client Gets More?

      March 17 2010
    • When Unique Stops Being Your USP

      February 23 2010
    • To Shout or not to Shout?

      February 12 2010
    • What is Driving Mobile Internet Adoption

      January 26 2010
    • Should Employers Silence Their Staff?

      January 20 2010
    • Think Before You Tweet

      January 18 2010
    • New Year, New Name!

      January 17 2010
    • 2009 Ends With a Bang!

      December 26 2009
    • A picture is worth a thousand words

      December 4 2009
    • Google Goes Universal!

      November 27 2009
    • Does Social Media Need an ROI?

      November 27 2009
    • So Where Have I Been?

      November 27 2009
    • Measurability Will Prevail Despite UKOM Development

      October 27 2009
    • Google Wave: Ripple or Tidal?

      October 19 2009
    • Google Fails The Broad Match Test

      September 23 2009
    • Google Gets Bigger!

      September 10 2009
    • Google Gets a Caffeine Boost

      August 13 2009
    • BingHoo – Yahoo gives up on search

      August 1 2009
    • 5382 Words to Describe 140 Characters

      July 27 2009
    • Twitter Tries to Educate Businesses

      July 24 2009
    • What is with the Google SERPs?

      July 15 2009
    • Adult Content Reaches the iPhone

      July 7 2009
    • I Just Cant Stop Searching You

      June 28 2009
    • Would You Pay for a Voice?

      June 21 2009
    • Google Keeps SEOs Guessing

      June 17 2009
    • Bing Hits the #2 Spot….For Now

      June 10 2009
    • The bing Review

      June 7 2009
    • How to get more twitter followers

      May 25 2009
    • What did I miss?

      May 21 2009
    • New Google Referrer String – RIP Positioning Tools

      April 17 2009
    • Succeeding in Turbulent Times

      April 16 2009
    • Google Image Search Enhanced Through Colour Selection

      April 12 2009
    • Search Engine Journal Agrees With Me!

      April 12 2009
    • Wikia Gives Up on Wikia Search….For Now?

      April 4 2009
    • Funny Take on the Twitter Phenomenon

      April 3 2009
    • Microsoft Joins in the Favicons Trial

      April 3 2009
    • Google Trialling Favicons

      March 30 2009
    • How to Monetise Social Media?

      March 30 2009
    • The Future of Digital Communications

      March 26 2009
    • Google Catching Up In the Behavioural Targeting Game

      March 17 2009
    • Yahoo! Search Marketing Introduces Targeting Options

      March 17 2009
    • Why Social Media Works

      March 16 2009
    • Paid Search’s Diminishing Returns: Nothing New!

      March 9 2009
    • Should Craigslist Be Doing More to Stop Misuse?

      March 8 2009
    • Why CPL has a long way to go to replace CPC: Part 1

      March 7 2009
    • Skittles Social Experiment Part 3

      March 5 2009
    • Skittles Social Media Trial Continues

      March 4 2009
    • Skittles’ Twitter Experiment – Lots of Buzz, But What Next?

      March 2 2009
    • Top notch PR from Ryanair: lunatic, idiot bloggers

      February 25 2009
    • Yahoo! Wins Keyword Legal Case

      February 24 2009
    • Why bid management software can never replace human PPC management

      February 18 2009
    • Comparison Sites Killing Google?

      February 15 2009
    • twitter’s unimaginative idea for monetisation

      February 12 2009
    • Privacy Issues Surrounding Google Latitude

      February 11 2009
    • How to Deliver Knockout PPC – The Movie!

      February 10 2009
    • Facebook Success Stories

      February 10 2009
    • Why Can’t We All Just Get Along?

      February 9 2009
    • How to Engage a Twittering Celebrity

      February 2 2009
    • Great Example of Small Business Utilising Twitter

      January 29 2009
    • Social Community puts Branson in a Pickle

      January 29 2009
    • Conflicting Messages About Search Marketing in the Recession

      January 28 2009
    • Twitter – success of failure in 2009?

      January 26 2009
    • Google’s Genius Solution to the YouTube Conundrum

      January 25 2009
    • Are newspapers heading online?

      January 22 2009
    • Search Engines Feeling the Pinch

      January 16 2009
    • Click Arbitrage – a worrying sign of Yahoo! in decline

      January 14 2009
    • Social Media – Making us all a bit less sociable

      January 14 2009
    • Google Timeframe Budgeting – To Make Sure You Spend Every Penny!

      January 13 2009
    • Tax Payer hit by HM Revenue and Customs Email Phishing Scam

      January 12 2009
    • Microsoft Yahoo Deal on the Cards in Q1?

      January 11 2009
    • 2009 in digital marketing – here’s to an unpredictable year

      January 11 2009
    • Breaking News – Google to Allow Gambling Affiliates

      January 9 2009
    • Make or Break Time for Twitter

      January 8 2009
    • Google Gets Seasonal with it’s Gadgets

      January 8 2009
    • The Digital Community Shows it Charitable Side

      January 7 2009
    • If You Don’t Have anything Nice to Say, Don’t Say Anything At All!

      January 6 2009
    • Follow The Digital Lookout on Twitter!

      January 6 2009
    • Search Volumes Show the Credit Crunch Taking Hold

      January 2 2009
    • 2008 in Digital – a Recap of the Year

      December 30 2008
    • ‘Tis the Season for Web-Skiving!

      December 29 2008
    • Where will you be on Christmas day?

      December 24 2008
    • The End is Nigh for the WAP Site

      December 23 2008
    • Google Enters into the Festive Spirit

      December 22 2008
    • Understanding the Future of Search

      December 22 2008
    • Is AdRevenue the First Casualty of Web Bust 2.0?

      December 16 2008
    • Yahoo! Cuts Agency Commissions

      December 12 2008
    • Google iPhone Targeting – How to make the most of it

      December 11 2008
    • Yahoo Highlighting Potential Spyware Sites

      December 9 2008
    • Interflora Legal Battle Could Set a Precedent

      December 9 2008
    • Google Looks to Challenge Skype in VOIP Market

      December 7 2008
    • Google Catching Up in the Analytics Market

      December 7 2008
    • Twitter Reports on the Mumbai Tragedy

      November 29 2008
    • Google Calls Time on its Social Experiment

      November 29 2008
    • Kelkoo Acquired by Venture Capitalist Company

      November 25 2008
    • Google Pauses Merchant Beta Test

      November 13 2008
    • Twitter – a threat to government security?

      November 13 2008
    • Google Launches SEO Best Practice Guide

      November 12 2008
    • Google Launches Plus Box for UK PPC Listings

      November 12 2008
    • Google to Use Commissions to Promote Growth in Non Search Products

      November 9 2008
    • Social Networking Site LinkedIn Cuts 10% staff

      November 7 2008
    • Lets Call the Whole Thing Off!

      November 6 2008
    • Social Media Wins Barack Obama US Election

      November 5 2008
    • Microsoft Attempts to Prove Paid Search Branding Effect

      November 4 2008
    • Tesco Announces the Launch of Digital Fridge Door

      November 3 2008
    • Mobile Social Networking – is it the future?

      November 1 2008
    • Google to Tweek Quality Score

      October 31 2008
    • Google Trialling Post Code Functionality for Maps Listings

      October 30 2008
    • Examples of Social Media Done Well

      October 30 2008
    • Yahoo! Combats Google Gambling Change

      October 30 2008
    • Display Advertising and Search – the perfect partnership?

      October 23 2008
    • Premium Display Advertising Slowdown Evident in Yahoo Announcement

      October 22 2008
    • Google’s Gambling Uturn – whos does it affect?

      October 22 2008
    • US Online Display Rates Hit Year Low

      October 20 2008
    • MySpace AdPlatform – will it work?

      October 20 2008
    • The Battle for US Presidency Enters the Digital Age!

      October 17 2008
    • Google Launches Display Ad Creation Tool

      October 17 2008
    • Google Reverses Policy on Gambling Advertisers

      October 16 2008
    • SEO Starting to Register with Small Companies

      October 15 2008
    • Digital Marketing Set to Benefit from Recession

      October 15 2008
    • Does Analytics affect Page Rank or Quality Score?

      October 11 2008
    • Indextools becomes Yahoo Web Analytics

      October 11 2008
    • Facebook: what does your profile picture say about you?

      October 6 2008
    • Two-Facedbook – the other side to connecting people

      October 6 2008
    • Facebook Keeps it Social for Translation Help

      October 6 2008
    • Display Advertising – The Future’s Flexible

      October 2 2008
    • Mobile search about to kick off – haven’t we heard this before?

      September 26 2008
    • Yahoo AOL deal back on?

      September 25 2008
    • Porn no longer king of the Internet

      September 19 2008
    • Google quality score changes take place!

      September 19 2008
    • At Least Facebook Remembered!

      September 19 2008
    • MSN adds fourth PPC listing to Live Search

      September 16 2008
    • The new iGoogle is less user friendly

      September 15 2008
    • Is it time Miva gave up the ghost?

      September 12 2008
    • Is the UK too small for Google?

      September 12 2008
    • Google makes changes to iGoogle

      September 7 2008
    • Google Chrome – Who does it impact?

      September 5 2008
    • How dare you suggest such a thing!

      September 4 2008
    • i am, but are you?

      August 27 2008
    • Google to reverse minimum bid and introduce dynamic quality score

      August 22 2008
    • Ebay to become price comparison site?

      August 21 2008
    • Think about what you do on Facebook

      August 19 2008
    • BBC Excels with Olympics Coverage

      August 15 2008
    • How not to manage your PPC affiliates

      August 7 2008
    • Google to introduce in game advertising to Adwords

      August 7 2008
    • Facebook gets a Facelift

      August 7 2008
    • 24/7 Real Media suspended by IASH for ad misplacement

      July 24 2008
    • Yahoo changes keyword mappings

      July 22 2008
    • Is Affiliate Marketing Set to Benefit from the Credit Crunch?

      July 22 2008
    • Google Launches Media Planning Software

      July 18 2008
    • Google Launches lively.com

      July 18 2008
    • Display Advertising Networks under Investigation for Ad Misplacement

      June 19 2008
    • Instant Messenger Users Drop

      June 12 2008
    • Wii Fit YouTube video – Real or not?

      June 12 2008
    • Google Enters the Comparison Market

      June 4 2008
    • Becks Searching for Fulltime Blogger

      June 4 2008
    • Google Announces the Acceptance of 3rd Party Tags

      June 4 2008
    • Love hate relationships

      May 22 2008
    • Microsoft Enters the World of Cashback

      May 21 2008
    • Strongbow utilises mobile marketing

      May 16 2008
    • Trademark removal – the aftermath

      May 7 2008
    • Microsoft saving Face(book)

      May 7 2008
    • Yahoo! acquires Indextools – the death of a gem?

      April 23 2008
    • If you can’t beat them, join them

      April 18 2008
    • Trademark mayhem in the name of ad dollars

      April 10 2008
    • American Express advise against using SEO agencies

      April 7 2008
    • A Search Within a Search

      March 20 2008
    • Google Launches Ad Manager

      March 20 2008
    • Clicks arent a good measure of response? No sh*t sherlock!

      March 12 2008
    • Breaking News – Google completes doubleclick deal

      March 12 2008
    • Is digital killing direct mail?

      March 7 2008
    • BBC iPlayer leads the way in on demand online

      March 6 2008
    • Is Facebook no longer cool?

      February 28 2008
    • UK earthquake – who’s on the ball?

      February 27 2008
    • Yahoo! Buzz – more social integration from Yahoo!

      February 26 2008
    • Planet-iphones and the opportunity in niche sectors

      February 23 2008
    • Microsoft won’t take no for an answer!

      February 22 2008
    • What is driving mobile porn?

      February 22 2008
    • Myspace Application for Facebook

      February 22 2008
    • Universal Search goes Mobile

      February 21 2008
    • Mars’ Social Experiment

      February 21 2008
    • Yahaol? the saga continues

      February 19 2008
    • Mobile search developments

      February 13 2008
    • Yahoo! rejects Microsoft bid

      February 12 2008
    • Microsoft buying Yahoo – what does it mean?

      February 2 2008
    • Breaking news: Microsoft table bid to buy Yahoo

      February 1 2008
    • Google & Publicis transfer programme – is it wrong?

      January 28 2008
    • Adwords to Launch Demographic Targeting

      January 25 2008
    • Cadbury plans the Gorilla follow up

      January 25 2008
    • EA to launch ad supported online game

      January 25 2008
    • The battle for stickiness

      January 24 2008
    • Virtual adultery, does it count?

      January 23 2008
    • Free media? dont make me laugh

      January 9 2008
    • Wikia Search First Impressions

      January 8 2008
    • Problem’s for Xbox Live?

      January 4 2008
    • Facebored

      December 28 2007
    • Latitude for growth backed by private equity firm Vitruvian

      December 21 2007
    • Hot off the press! US clears Google-Doubleclick deal

      December 20 2007
    • Advances in mobile

      December 20 2007
    • Google Flight Status – More from Universal Search

      December 19 2007
    • Google’s Grassy Knol

      December 17 2007
    • Marks sets outs stall for Facebook

      December 17 2007
    • Facebook remove the is

      December 14 2007
    • Gambling Fools

      December 6 2007
    • To “is” or not to “is”

      December 5 2007
    • Are we heading for web bust 2.0?

      November 28 2007
    • web 3.0? where did 2.0 go?

      November 28 2007
    • Microsoft sets its sights on 40% market share

      November 19 2007
    • Social networking sites eating into the email market share

      November 16 2007
    • Which click counts?

      November 15 2007
    • New Feature – Yahoo Answers

      November 9 2007
    • Google on the go

      November 8 2007
    • Google announce ‘Android’ platform for mobile devices

      November 6 2007
    • Kylie enters the social networking arena

      November 5 2007
    • Engaging the social phenomenon – does it work for everybody

      November 2 2007
    • When will mobile internet take off?

      October 31 2007
    • How much are radiohead worth?

      October 31 2007
    • Facebook to Integrate with Live Search?

      October 25 2007
    • Underhand Affiliate Techniques

      October 23 2007
    • 11 Guidelines to Social Media Success

      October 23 2007
    • HSBC Bows to the Power of Social Media!

      August 31 2007
    • Be Careful Who You Call a Friend!!!

      August 31 2007
    • Google and MSN in bed together!?!

      August 29 2007
    • NOSO – the anti-social social network

      August 24 2007
    • In your face!-book

      August 23 2007
    • Google Change Their Top Placement Algorithm

      August 22 2007
    • First the Earth Now the Universe!

      August 22 2007
    • Google Phonebook – Get your name in lights!

      August 15 2007
    • What does personalisation mean for advertisers?

      August 15 2007
    • More evidence of personalisation

      August 15 2007
    • Universal search beginning to take effect

      August 12 2007
    • Something new in Google results?

      August 1 2007
    • Breaking news – Tradedoubler buys The Search Works!

      July 26 2007
    • Adapt and Prosper

      July 16 2007
    • The answers in the toilet!

      July 5 2007
    • SEO is dead!

      July 2 2007
    • The Rise of Social Media

      June 27 2007
    • This guys got the moves!!!

      June 25 2007
    • Google entering the affiliate marketplace?

      June 22 2007
    • Parties and PayPal

      June 19 2007
    • Vertical communities are ‘the future of social networking’

      June 18 2007
    • MySpace founder hints at Ebay partnership

      June 18 2007
    • Using Social Media Marketing to Promote Your Specialist Information Website

      June 18 2007
    • Its going to get messy!

      June 18 2007
    • Social Network Ad Scramble

      June 18 2007
    • Google Couldn’t Wait To Spend $3.1 Billion For DoubleClick

      June 18 2007
    • Top Factors Affecting Positive Search Engine Rankings

      April 11 2007
    • AOL Launches Private-Label AOL-Only Search Product

      April 11 2007
    • Video Search

      April 11 2007
    • Let the Games Begin Advertising!

      April 11 2007
    • Google’s Gargantuan Footprint

      April 11 2007
    • The Impact of Personalisation on SEO

      April 11 2007
    • Miva Beats Google, Yahoo to Land Conde Nast U.K. Account

      April 11 2007
    • Yes, Co-managed PPC And SEO Campaigns Work

      April 11 2007
    • Yahoo Launches Mobile Advertising Network

      April 11 2007
    • Google Tests Pay-per-Action and In-Text Ads

      March 28 2007
    • Mobile Marketing Adoption

      March 28 2007
    • the hunt for search engine innovation part 2

      March 28 2007
    • The Importance of Brand

      March 28 2007
    • Report: Mobile ads are more accepted

      March 17 2007
    • A Change in Demographic?

      March 17 2007
    • Microsoft Buys TellMe, Voice-Activated Mobile Search Provider

      March 17 2007
    • Microsoft’s adCenter content ads expanded

      March 17 2007
    • smaller players to benefit from viacom lawsuit?

      March 16 2007
    • The Hunt for Search Engine Innovation, Part 1

      March 14 2007
    • The copyright war begins in earnest!

      March 14 2007
    • Google Begins TV Ad Tests

      March 13 2007
    • Mobile internet ads more popular than text campaigns

      March 13 2007
    • The Next Big Player in the Search Engine War!?!

      March 13 2007
    • Global Internet Penetration Up 10%

      March 13 2007
    • Microsoft broadsides Google over copyright usage

      March 13 2007
    • Google CEO, Cofounders Keep $1 Salary

      March 13 2007
    • Search Results Personalisation

      March 9 2007
    • the transformation of search engine optimisation

      March 9 2007
    • Are the Search Engines Killing SEO?

      March 9 2007
    • SEO Vs. PPC

      March 9 2007
    • Hello

      March 5 2007