A picture is worth a thousand words

Im stealing this from David Naylor because I like its simplicity.  SEO explained in picture, and more importantly as a cycle and a continuous process.


  • Invest in content to get links
  • Get the links and you get traffic (either through rankings or referrals)
  • Get the trafficand you get the money (and profit, business model allowing!)
  • Invest the money back into the content and the cycle continues!

Remove any part of the cycle, and it just doesnt work!

seo diagram