Interesting article on the adoption of mobile marketing. US based buts gives some insight into how the market will need to adapt in order to realise its potential.Incentives Key to Mobile Marketing MARCH 21, 2007 How hated is the thought of mobile marketing?In theory, very hated.Most people (90%) say that they are not at all …
Are any of the search engines below the future of search as we know it? we have been lacking a little innovation for a while and I would welcome a new contender. Some of those listed are more gimmicky than anything else and arent going to be scaleable as a business but that doesnt mean …
In a recent bizreport article travelocity’s CMO Jeffrey Glueck made the observation that in PPC “most of your profits come from buying your own brand term”. No kidding! This is a basic principle of search marketing and one which is a constant area of discussion between agencies and clients. In a market such as travel …
interesting information on the acceptance of mobile ads and the need for them to be appropriately targetted. nothing ground breaking but it at least puts some figures on the acceptance level.Report: Mobile ads are more acceptedThere is good news for mobile advertisers. A new report from Harris Interactive shows increasing acceptance of mobile ads. Correctly …
In a study recently carried out by a group of womens monthly magazines and involving the opinion of over 4000 women over 70% of the repondents claimed that they could no longer live without the internet. This is a staggering figure when you consider the traditional view of the internet user. The vast majority of …
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