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Google has completed its acquisition of ad-serving company DoubleClick, following the green light from the EU.At a reported £1.6bn ($3.1bn), the cash deal is Google’s biggest acquisition to date.
Eric Schmidt, Google’s Chairman and CEO, said today in a statement that the company was ‘thrilled’.
He added, “Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media.”