Digital marketing becomes difficult when activity grows faster than the strategy behind it. Different agencies manage different channels, internal teams work toward different measures, reporting becomes harder to trust and it is no longer clear what should be prioritised.
As a freelance digital marketing consultant, I help businesses step back, understand what is really happening and build a more effective route forward. My core expertise spans SEO, PPC, Paid Social and Analytics, supported by more than 20 years working across digital acquisition, content, technology and measurement.
I can provide an independent review, develop a strategy, lead a defined project or work alongside your existing team to get the plan implemented.
Digital marketing grounded in commercial outcomes
A useful digital strategy should connect marketing activity to the outcomes that matter to the business. Traffic, impressions and clicks can all be helpful indicators, but they are not the final objective. The real question is whether your investment is creating qualified demand, leads, customers and revenue at a sustainable cost.
I start by understanding your business model, customers, commercial priorities and current capabilities. Only then do I assess channels, tools and tactics. This avoids producing a generic list of recommendations that may be technically correct but commercially irrelevant.
How I can support your business
Digital marketing strategy — A prioritised plan covering channels, audiences, budgets, measurement, resources and delivery dependencies.
Independent audits — An objective assessment of SEO, paid media, analytics or the wider acquisition programme, with findings translated into practical actions.
Channel integration — A clearer role for SEO, PPC and Paid Social, including where the channels should share data, insight, creative and landing pages.
Interim and contract support — Experienced leadership when you are building a team, covering a vacancy, managing change or need extra capacity for a defined period.
Agency and supplier review — Help evaluating current performance, assessing proposals or selecting partners based on what the business actually needs.
Implementation support — Hands-on help turning recommendations into changes across websites, advertising accounts, analytics platforms and internal workflows.
SEO, PPC, Paid Social and Analytics expertise
My work is deliberately centred on four connected areas.
SEO creates sustainable visibility by improving the technical foundations, structure and content of your website. PPC captures active demand and provides fast, controllable insight into which searches and propositions convert. Paid Social helps create and reach demand through audience and creative testing. Analytics provides the evidence needed to understand all three.
I can work across the full mix or focus deeply on one area where specialist experience is required.
Experience across complex organisations and growing businesses
Since starting in digital marketing in 2004, I have worked within specialist agencies, led search and operations teams, supported global organisations and consulted directly with businesses of different sizes. Projects have ranged from focused account audits to international website programmes spanning multiple markets and stakeholders.
That breadth is useful because the challenge is rarely limited to a single platform. Performance can be constrained by the website, proposition, content, technology, team structure, approval process or measurement—not simply by the person managing a campaign.
A consultant who can work in the detail
Consultancy should not end with a presentation. I am comfortable moving from a senior conversation about priorities into the practical work required to deliver them. Depending on the project, that might involve crawling a website, reviewing an advertising account, defining an analytics specification, briefing content, working with developers or building AI-assisted processes for recurring tasks.
I also explain recommendations in plain language. You should understand what needs to change, why it matters, who needs to be involved and how success will be measured.
How an engagement works
Discovery — We discuss the business, current activity, objectives and immediate concerns.
Diagnosis — I review the available data, platforms, website and working processes to establish what is really driving or restricting performance.
Prioritisation — Recommendations are ordered by likely impact, effort, risk and dependency.
Delivery — I implement agreed actions directly or work with your internal and external teams.
Measurement — We define how progress will be monitored and how the plan should evolve as new evidence appears.
Based in the North but working internationally
I am based in Bolton, near Manchester, and work with organisations across the UK and internationally. Most consultancy can be delivered remotely, with on-site support available where it adds value to the project.
Talk to an experienced digital marketing consultant
If your digital marketing has become fragmented, performance has stalled or you need experienced support for a specific challenge, get in touch. I will help you identify the right starting point and the level of support the situation genuinely requires.