Where will you be on Christmas day?

I know where Ill be.  Sat in front of the television after consuming far too much turkey with all the trimmings, beer in hand, contemplating which variations of chocolate to consume next!  After all, that’s what everyone does on Christmas Day isn’t it?

Well, apparently, this year will be different.  If the news stories are to be believed millions of people will be logging on to their computers in an attempt to grab a pre-sales bargain ahead of the shop doors opening on December 26th.  Reports on the Sky news website claim 5 million of us will be logging on in between mince pies and spending as much as £100 million.  In the past I can vouch for the fact that Christmas day and Boxing day are notoriously slow days online.  Search volumes and website traffic are down as people spend time with families and sleep off hangovers.  But maybe this year will be different, and December 25th will turn out to be one of the bigger spending days as opposed to the lowest.

I have to say it sounds like wishful thinking on the part of the retailers to me, who have brought forward January sales online to try and cash in before the recession really takes hold.  But maybe I am wrong, and times are changing, Ill certainly be having a look at search and click volumes when I’m back after my Christmas break.  But for now, its back to the sofa and the mince pies!  Merry Christmas!