In a bold move into the world of social media and UGC Becks has announced that it is searching for a fulltime blogger to become PAYE and work just for them. This is an interesting move by the beer brand and they have obviously given it some thought, at least I hope they have. Id be interested to see what they think somebody is going to blog about all day long in the beer/alcohol industry, The content produced will obviously benefit their site and hopefully keep people coming back but is this just a case of another company deciding they need to “do” social media, without fully considering what that means to them? Who knows. Im not sure I will be applying but it will be interesting to see the outcome of the project and whether it has any significant benefit to them as a company.
http://www.mad.co.uk/Main/News/Articles/7b004cd4e19e4330adeab76402946f2d/Beer-brand-Beck’s-hunts-for-full-time-blogger.html