Patrick Altoft has noticed some changes in the referrer string used for Google natural search results this week which will change the face of position reporting technology. Reported on Blog Storm Altoft analysis the elements of the amended referrer string seen from Google natural search results and points out a variable in the new Google …
New Google Referrer String – RIP Positioning Tools Read More »
Many people, including myself, have been speculating about the impact of the recession on search engine marketing and digital marketing in general. Most people predict that the measurability and flexibility of digital channels, pay per click and search engine optimisation stand it in good stead as times toughen and marketers value measurability and profitability over …
Conflicting Messages About Search Marketing in the Recession Read More »
In a recent report into “Online Solutions” aimed at imparting advice on how to develop an effective web presence American Express have advised companies not to “waste money” on search engin optimisation specialists. Apparently suggetsing that this is a sure fire way to get your site banned from the listings. This is a very strong …
American Express advise against using SEO agencies Read More »
It has become more and more apparent recently that google has become over reliant on inbound links for determining its natural search engine listings. Analysing the websites which appear in the top positions for some of the most competitive keywords around (notably car insurance) will see that the one thing they have in common is …
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