Google announced yesterday that it was pulling out of the agreement with Yahoo which would have allowed them to display Google Adwords listings on Yahoo search results in the US. The announcement comes in the face of a potentially lengthy and costly legal battles with competition regulators which Google has decided would “distract the from …
Microsoft is aiming to prove the branding influence of paid search ads by tracking the impressions and allocating them back to repeat searches, website visits and subsequent purchases. The branding influence of search has long been debated with many believing that there is a branding benefit to be had by appearing high on PPC listings …
Microsoft Attempts to Prove Paid Search Branding Effect Read More »
Google has today announced plans for further changes to be made to their quality score algorithm following the changes to the Google scoring system which took place in September. The latest announcements as announced on the inside Adwords blog are not yet in place but are likely to be in the next week so it …
In an attempt to combat the impending slump in gambling revenues following Google’s change in gambling policy Yahoo! has taken the unusual step of REMOVING some of its advertising listings from key sports keywords. A search for football betting on Yahoo! UK will now return just 4 paid search listings at the top of the …
as you all should be aware Google made uturn on their gambling policy at the end of last week and now allows gambling advertisers, who can produce a valid gambling license, access to the Google Adwords programme. I thought Id produce a quick list of the people this is going to have a major impact …
Click below to chat on WhatsApp or send me an email to [email protected]