paid search

Why CPL has a long way to go to replace CPC: Part 1

In an iMedia Connection article published last week it was suggested that CPC’s days as an advertising metric were numbered.  That, much like is happening with CPM advertising, CPC based advertising mediums and agency models are set to become extinct as companies look for more performance based metrics to ensure profitability of any advertising spend. …

Why CPL has a long way to go to replace CPC: Part 1 Read More »

Google to reverse minimum bid and introduce dynamic quality score

The Google Adwords blog has announced a number of “quality score improvements” (debatable use of the word improvements!) which will come into play for your Adwords listings in the near future. Removal of min bid – Firstly it is removing the current system of allocating each keyword a minimum bid amount which must be met …

Google to reverse minimum bid and introduce dynamic quality score Read More »

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