I was reading Marketing’s fourth annual survey into the top loved and hated brands and noticed the fickle nature of the public in their views on brands, and undoubtedly linked, their advertising campaigns. What struck me from the survey, more than the strange appearance of AOL at number 2 in the top 50 hated brands …
The adwords blog has announced the launch of a demographic bidding beta test and is offering the chance for advertisers in the UK and the US to sign up for the trial. Reading into the release the targeting is only going to be available on the content network placement network and is dependent on the …
In a study recently carried out by a group of womens monthly magazines and involving the opinion of over 4000 women over 70% of the repondents claimed that they could no longer live without the internet. This is a staggering figure when you consider the traditional view of the internet user. The vast majority of …
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