Google

New Google Referrer String – RIP Positioning Tools

Patrick Altoft has noticed some changes in the referrer string used for Google natural search results this week which will change the face of position reporting technology. Reported on Blog Storm Altoft analysis the elements of the amended referrer string seen from Google natural search results and points out a variable in the new Google …

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Google Trialling Favicons

The social world of Twitter and the Search Marketing blogging community has been buzzing today with screenshots of Google trialling the use of favicons in Adwords creative, presumably to judge the impact on CPC.  So far I have seen examples in the bingo and car insurance markets with numerous PPC. Ads showing a favicon alongside …

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