digital

Is AdRevenue the First Casualty of Web Bust 2.0?

Advertising network Adrevenue has gone into administration today after talks with potential buyers fell through.  The advertising network which has been operating since 2000 served display adverts across publisher sites in a standard network auction model.  They offered both blind and transparent media buying solutions as well as mobile advertising and search advertising.  Their selling …

Is AdRevenue the First Casualty of Web Bust 2.0? Read More »

Display Advertising and Search – the perfect partnership?

Microsoft have conducted a piece of research which goes further towards showing the need for an integrated approach to digital marketing where display advertising and search engine marketing are concerned.  Off the back of the overused Atlas example which suggested a 22% uplift in conversion could be produced from a combination of search and display, …

Display Advertising and Search – the perfect partnership? Read More »

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